RealTime Bidding is the new buzzword in online marketing and AdSpirit is one of the first German ad server providers to be right at the forefront!
What is RealTime Bidding?
RealTime Bidding is the auctioning of advertisements in real time. For this purpose, the auctioning AdServer asks the customer ad servers for each individual insertion and collects bids.
- optimal utilization of the displays
- the best price is always obtained
- Live exchange of booking information
- "Cherry-Picking" possible (only the fade-ins you really want)
- Cooperation with various platforms possible
- Easy integration into existing processes as a normal campaign
- Frequency capping, targeting and optimization can be used directly
- AdSpirit can be used for all RTB uses:
- Demand-Side-Plattform (DSP)
- Sell-Side-Plattform (SSP)
- Trading-Desk / Agency platform
- Marketplace / Ad Marketplace
- Yield optimization
- and many more
As an independent technology service provider, AdSpirit gives you direct access to SSPs, DSPs, and AdExchanges. The connection to the partner is exclusively between you and the partner - without detour via third parties and without AdSpirit itself or others of our clients being involved. In contrast to other providers who "bring along" their own DSP/SSP, this offers considerable advantages:
Whoever has AdSpirit can do without headerbidding - AdSpirit can directly integrate all common DSP and AdExchanges, making headerbidding superfluous. If you still want it, AdSpirit of course also supports the problem-free integration of headerbidding.
AdSpirit hat mit dem neu geschaffenen AdSpirit Marketplace eine neue Stelle geschaffen an der AdSpirit Kunden mit anderen AdSpirit Kunden und Drittanbietern einfach und komfortabel in Kontakt treten können. Damit können neue Partnerschaften hergestellt werden und letztlich für alle Beteiligten neue Geschäfte und mehr Umsatz entstehen.
AdSpirit supports various protocols that enable a connection to the most important online trading marketplaces in real time. In addition, AdSpirit customers can trade directly with each other in the simplest way possible. Among other things, a connection to the following marketplaces is currently possible:
- OpenX Ad Exchange
- Rubicon Project
- DoubleClick Ad Exchange
- Improve Digital
AdSpirit has clients from a wide variety of sectors such as marketers/networks, publishers/publishers, advertisers, agencies. Each client has different requirements and different goals. For this reason, the AdSpirit Marketplace offers a place where all these needs of different clients can be combined. Regardless of whether you ...
- … are interested in buying or selling …
- … search for impressions, clicks or leads/sales …
- … want to bill CPM, CPC or via CPX …
… the AdSpirit Marketplace offers the opportunity for every type to introduce themselves or find suitable offers.
For all clients who want to work together even more closely and flexibly, the AdSpirit Marketplace also offers the option of connecting directly via RTB. This enables much more targeted and individual campaigns to be booked and environments to be assigned. The traffic appears transparent in both systems and can be addressed precisely with targetings, frequency capping, etc.