Publisher

Contact persons

in the customer support area

Jan Winkler Managing Director
Tel:	+49 (0)30 48489 - 410
Fax:	+49 (0)30 48489 - 401
jan.winkler@adspirit.de

Karl Hansen Sales Director
Tel:	+49 (0)30 48489 - 510
Fax:	+49 (0)30 48489 - 501
karl.hansen@adspirit.de

Real-Time Bidding

Real-time bidding is the new buzz phrase in online marketing and AdSpirit is at the forefront as one of the first German ad server providers!

What is real-time bidding?

Real-time bidding is the bidding for advertising insertions in real time. The auctioning ad server asks the customer servers for each individual insertion and obtains bids. The bids are retrieved and evaluated in milliseconds. The highest bidder wins the auction and the insertion.

Advantages

Optimal utilisation of ads
The best price is always achieved
Booking information exchanged live
Cherry picking possible (you only have the insertions you really want)
Collaboration with various platforms possible
Easy integration into existing processes as a normal campaign
Frequency capping, targeting and optimisation can be directly used at the same time
Use of AdSpirit for all RTB applications possible:
- Deman-Side-Platform (DSP)
- Sell-Side-Platform (SSP)
- Trading desk / agency platform
- Marketplace / ad marketplace
- Yield optimiser / income optimisation
- etc.

Protocols supported

AdSpirit innately supports various protocols which allow real-time links to major online marketplaces. AdSpirit are also able to trade easily and directly with each other. It is currently possible to link among others to the following marketplaces: