Features

The AdSpirit ad server offers everything the heart desires. In order to provide you with something of an impression of the expansive functions of the AdSpirit ad server, we have listed a small extract of its features here.

Your feature is not on the list?

The feature that you require is not on the list? Please get in touch with us. We are certain that we have already integrated the feature that you are seeking!

Modules

  • Display advertising
  • Affiliate platform
  • SEM support
  • Mobile advertising media
  • Video advertising media
  • Newsletter support
  • and many more

Ad forms

  • Banners (all sizes) e.g. as JPEG, GIF, PNG, etc
  • Flash banners
  • Automatic ClickTag recognition & multiple ClickTags
  • HTML advertising media & third party ads, e.g. as IFrame, Script, etc
  • Special ad forms, including:
    • Popups / Popunder
    • Layer & banderole
    • Wallpaper & tandems (incl. background colouring)
    • Interstitials
    • Expandables
    • Triple ads
    • Text/picture combinations
    • Takeover
    • and many more
  • Video advertising (Video-banner, Pre-Rolls, Mid-Rolls, Post-Rolls, VAST, VPAID, Video-Interstitials, Video-Layer, Video-Expandables, …)
  • Third party clicktracking
  • HTML templates
  • and many more

Targeting

  • Geotargeting
    • Country
    • State / region
    • Town
    • Postcode
  • Provider (e.g. Telekom)
  • Bandwidths (e.g. DSL)
  • Browser
  • Operating system
  • Language
  • User targeting
    • e.g. Age, gender, interests, etc
  • Re-targeting (see below)
  • Parameter targeting
  • and many more

Re-targeting

  • Simple setup
  • Marking and recognition of users
  • Targeted response to shopping basket abandoners
  • Dynamic live alignment of advertising media
  • Integration of the shop’s product database
  • Display of same or similar products on the banner, product recommendations
  • Comprehensive wizard for simple generation of templates for product banners
  • and many more

RealTime Bidding (RTB)

  • True RealTime Bidding
  • Link with various brokers and exchanges:
    • AdBrite
    • AdBroker
    • AdMeld
    • Appnexus
    • Google DoubleClick AdExchange
    • Improve Digital
    • OpenX Market
    • Pubmatic
    • Rubicon Project
    • and many more
  • All optimisation and targeting features compatible with RTB
  • Own RTB platform / AdExchange possible
  • External user matching
  • and many more

Mobile

  • Mobile banner & HTML advertising media
  • Mobile video ads with preview function
  • Mobile web and mobile inApp advertising
  • Compatible with Apple iPhone/iPad, Google Android and Windows Mobile
  • SDKs
  • and many more

Optimisation

  • Frequency-capping for campaigns and advertising media
  • Automatic CTR optimisation
  • Minimum CTRs
  • Campaign optimisation & advertising media optimisation
  • Individual ad material weighting
  • Action optimisation
  • eCPM / eCPC / eCPA / …
  • Yield optimisation
  • Historic data can be used
  • and many more

Statistics

  • Real live statistics
  • Predefined and own reports
  • View reporting immediately – no lengthy wait necessary
  • Grouping and filtering function similar to Excel pivot tables possible
  • Over 150 reporting data types available for selection:
    • Publisher, web pages, placement, advertiser, campaigns, ad media, types, channel, etc
    • Date, weekday, week, month, quarter, year, etc
    • Views, clicks, CTR, visits, views per visit, requests, fill volume, etc
    • Actions, order value, conversion rate, CPA, new customers, product quantity, page impressions per order, cancellation quota, etc
    • Income, costs, yield/profit, ROI, eCPM, eCPC, etc
    • Video playtime, sound on/off, full screen on/off, pause, rewind, resume, etc
    • Targeting data, age, gender, income, interests, etc
    • Hourly breakdown
    • Country, state / region, town
    • Provider, browser, operating system, language
  • Cross-visiting statistics
  • Re-targeting statistics
  • Various graphs can be configured per statistic
  • Export function, e.g. as Excel, CSV, PDF, mail incl. automated sending and repeat function
  • and many more

Media planning

  • Mapping of media plans & flights
  • Quotes, planning phase and distribution at a glance
  • Sending of calls for quotes
  • Export of media plans incl. client’s logo to Excel spreadsheets
  • Live statistics
  • Price notice incl./excl. discounts, incl./excl. agency commission
  • Re-usable templates for advertising media

Ergonomics

  • Simple layout of the interface for optimum ergonomics
  • Meaningful links and logical processes
  • Various wizards for simple setup, e.g. of:
    • Publisher
    • Web pages
    • Advertising space
    • Advertiser
    • Campaigns
    • and many more
  • “Intelligent” tools for faster workflows, incl.:
    • Screenshot tool
    • Video convertor
    • Upload advertising media as ZIP or RAR files
    • Automatic setting of placeholders
    • and many more
  • Integrated calendar for improved overview of running campaigns
  • Adaptable dashboard for a rapid overview of all important data
  • and many more

Other functions

  • Integrated CRM for advertiser and publisher acquisition
  • Integrated Google AdSense platform
  • IASH-compatible functions
  • Document management
  • Integrated billing and automatic credit note generation for publishers in their design
  • Modular design
  • Multilingual in German, English, Spanish, Polish, Turkish, Russian
  • and many more

Find out more about how you can optimise your ad management processes and maximise profits with AdSpirit.

Contact us today!

By telephone:

+49 (0)30 5770442 - 30